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Toyota Launches Marketing Campaign for Prius Family of Vehicles

Press Release

'Prius Goes Plural' Asks Customers and Fans to Determine Plural of Prius
TORRANCE, Calif., January 13, 2010 -Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles - what do you call more than one Prius?
Adding to the current third-generation Toyota Prius and Prius Plug-in vehicle (PHV), the Prius v midsize…
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