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Toyota Announces Marketing Campaign for New 2011 Highlander

Press Release

Stylish Redesign Earns Nathan James' Seal of Approval
Torrance, Calif., October 25, 2010 - Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, "Just because you're a parent, doesn't mean you have to be lame," positions the Highlander as the cool, stylish vehicle choice for parents - one that kids aren't embarrassed to be seen in.
The fully integrated Highlander marketing campaign is aimed at parents with kids ages seven to twelve. During those early child-rearing years, these parents were…
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