Production-Ready Toyota Prius c Makes Its Official Debut

The 2012 North American Auto Show in Detroit has come and gone, but we can't get our minds off of one model in particular. Which model are we so crazy about? It's the 2013 Toyota Prius c, which is currently marketed as the Toyota Aqua in Japan and several other countries. In fact, the Aqua recently made its debut official debut in Japan, where Toyota has upped its production by 30 percent (to 320,000 units) due to an overwhelming amount of orders for the vehicle.

The Aqua really shows us what we can expect in next year's new Prius. The Prius c Concept was first show last year at the Detroit Show, but this year's show featured the actual production, which featured moderate changes in appearance. The new Prius will have a base MSRP below $19k and will be targeted towards younger buyers. It will also have an impressive combined fuel economy rating of 53 mpg and will be capable of driving ten to fifteen miles on electric power alone. The Prius will be powered by a 1.5-liter 4-cylinder engine capable of producing 73 horsepower, which will work in tandem with an all-electric 66 horsepower engine and a continuously variable transmission. The Prius c will have a combined horsepower of 99.

The new Prius c will be much lighter than the other Prius family members (542 lbs. lighter than the regular Prius) and will be about 19-inches shorter and 2-inches thinner as well. The "c" stands for "city," where the new Prius is sure to make its mark.

Stay tuned here with Rockingham Toyota to learn more about the 2013 Prius c, including its arrival here at 354 Main Street Salem, New Hampshire 03079. In the meantime, feel free to browse our current new Toyota inventory, or to stop by and take one of the 2012 Prius vehicles for a test drive.

Categories: New Inventory, Green, Fleet, News


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