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Toyota to Build a Prius Racecar



Yes, you read that right; there will soon a Prius race car available from Toyota. This news debuted to a lot of surprise and skepticism, but it is certainly no joke. The hybrid car has made a name for itself in Japan's 2012 Super GT series. It seems Toyota intends to continue turning heads in the racing world with their creation, and the company may possibly change the face of racing as we know it. 

Smart Marketing

Green technology enthusiasts are already sold on the Prius's eco-friendly approach. The high gas mileage and use of battery power is…
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Toyota Teams with Teen Vogue to Educate Young Female Drivers



Teenagers have always been at higher risk on the road than many other drivers. The still uncertain nature of their driving skills paired with youthful indiscretion can make for a volatile and sometimes deadly mixture. In recognition of this, Toyota and Teen Vogue have come together to make the needs of teen drivers as well as their responsibilities clearer to both parents and teenage girls. 

Shocking Statistics on Teen Driving and Cell Phones

While accidents have been par for the course with new drivers, the incidence of accidents in this age group are accelerating despite the greater amount of vehicle…
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Scion Brand Celebrates their 10th Anniversary

An experiment by Project Exodus in appealing to generation Y, the Scion band has proven successful enough to last for a decade now. Toyota simply could not be more pleased, and has therefore offered up a limited edition car as a thank you to their loyal customers. 

The Scion Success Story

Project Genesis was a division of Toyota's marketing department tasked with getting the attention of the millennial generation. Offerings such as the Celica…
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2014 Scion TC Debuts at New York Auto Show

 
For more than 100 years, the New York Auto Show has been the place for automakers to show off their most innovative new vehicle designs. This year is no exception, though the star of the show may just be the 10th generation Toyota Scion TC.

Selling to a Younger Market

Since its introduction in 2004, the Scion has been a car for Toyota's younger audience. This model has historically had everything that students and…
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2014 Toyota Highlander Gets Great Early Reviews


Image source: YouTube.com/kbb

The 2014 Toyota Highlander recently made its debut. Bill Fay, the Vice President and General Manager of Toyota Motor Sales U.S.A. unveiled this vehicle at the recent New York Auto Show, and the SUV has been receiving rave reviews since then.


Characteristics

According to Fay, the 2014 Highlander is a mid-sized SUV with "no sacrifice". Although previous editions were fairly roomy, the newest version has increased passenger and cargo space for added comfort.  It is also in keeping with customer's wishes that the vehicle be attractive and…
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It's Official - Toyota is Now the Largest Automaker in the World

The person who runs Toyota's operations in the United States, Jim Lentz, recently stopped by CBS to talk to co-hosts Charlie Rose and Gail King. Lentz was in town to attend the International Auto Show and the entire interview can be viewed online here.

Auto Sales Have Increased

Rose reports that auto sales have actually increased across the United States in recent months. Lentz states that there are a few major reasons for this marked increase in sales. Firstly, the average age of a car on the road today is approximately eleven years old. This is the oldest average…
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Love Trucks? Check Out the Upcoming 2014 Toyota Tundra



The Toyota Tundra has been a staple of the car company since its debut in 1999. Now, the Tundra has been re-sized and completely reinvented. The result is the 2014 Toyota Tundra. If you love pickup trucks, this truck will most certainly meet your expectations. It is impressive, from the inside out.


Reinvention of the Tundra

Previous versions of the Tundra were respectable enough. The very first second-generation version of the Tundra was introduced in 2006. It was larger than the first generation Tundra and had elements of both the Toyota Tacoma and the FTX…
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Scion Taps into the Minds of Youth



This month, Toyota Scion has reached out to budding entrepreneurs in the community through the implementation of their Motivate program. The program, which seeks to instill within a younger generation the passion that drives the success of the Toyota company, matches young innovators with more established and successful entrepreneurs. It culminated in a three-day workshop aimed at providing the former with the skills necessary to succeed in business.

The Motivate Program

Scion's Motivate program is a recent development. Initially launched in October 2012, this program aims to provide assistance to individuals working towards a promising entrepreneurial goal. Through this…
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Toyota Will Launch 2 Special Edition Corollas



Toyota recently announced the launch of two special editions of their popular Corolla model: the Corolla LE and the Corolla S. Both models contain the characteristics that have made the Corolla one of the most beloved and oft-purchased cars amongst Toyota's wide variety of vehicles, but they also boast some bonus features for added appeal. Both models are limited editions, so consumers interested in purchasing one are advised to buy sooner than later.  
Corolla S Special Edition

Like the original Corolla, the Corolla S is a four-door sedan with all of the requisite safety features and impressive gas mileage…
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Breaking Bad TV Show Sells Their Beloved 1984 Toyota Tercel


Image source: Facebook

Fans of the popular television show Breaking Bad will be excited to hear that a car used in its production is now up for grabs. Celebrity website TMZ recently wrote an article about the car and it's recent sale at a car dealership in Albuquerque that is garnering a ton of attention from a worldwide audience. This car that has is such a hot commodity and has had Facebook bids rolling in upwards of $8,000 is a 1984 Toyota Tercel.

Breaking Bad

This television show began in January of 2008 and is currently in its…
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