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The Process behind the Toyota NASCAR Race Vehicle



Recently, Toyota has released a unique and behind-the-scenes video for racing fans and site visitors on their blog, Toyota Racing. The video displays the process that Toyota engineers and NASCAR racing officials had to go through while designing and building the new 2013 Toyota Camry model for the Sprint Cup Series.


Key Officials behind the Process

In the video, racing industry officials were interviewed about the process behind the vehicle. Names such as Andy Graves, V.P. of Chassis Engineering, Kevin Hunter from Calty Design Research, Joe Gibbs, and racecar drivers Michael Waltrip and Kyle…
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6 Reasons Why You Should Purchase a Toyota

Toyota's are unquestionably one of the best vehicles traveling the roads today. In terms of quality of design, durability, technology, safety and appearance, it is hard to beat Toyota. There are at least 6 good reasons to buy a Toyota the next time you are in the market for a new car.

1. One of the Longest Lasting Vehicles on the Road Today

Statistics show that 80% of the Toyota's sold over the last 20 years are still on the road today; however, proper maintenance is the key to a long lasting vehicle, and Toyota strives to make…
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Toyota Wins Award from MIT

Toyota has long been recognized as a company of excellence. Recently, it maintained than reputation by being awarded an honor from MIT Technology Review magazine. Toyota was named one of the 50 most disruptive companies. This title is more positive than it initially sounds. By giving Toyota this distinction, MIT is recognizing the company as highly innovative and capable of breaking boundaries in its field.

What is a Disruptive Company?

MIT Technology Review defines a disruptive company as a business whose innovations force other businesses to alter their strategic course. In this sense, they are disrupting the status quo in…
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The Most Popular Car for Youth Drivers in 2012? The Scion tC


Image Source: Scion

New data released by J.D. Power has confirmed that the Scion tC was the most popular car for young drivers between the ages of 16 and 35, and there are many reasons youthful drivers enjoy this particular compact coupe by Toyota. From a roomy interior with plenty of space for friends to a generous cargo capacity perfect for road trip gear, the Scion tC has plenty to offer young, energetic drivers.

The Basics

Beginning with keyless entry, the Scion tC has some excellent features that come standard on the vehicle. Along with air conditioning and cruise…
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Toyota Helps Hurricane Sandy Victims



Hurricane Sandy was a devastating storm that hit the Northeastern United States in October of 2012. Toyota has gone out of its way to lend a hand to victims of this horrific storm by providing relief agencies with the help they so desperately need.

Hurricane Sandy

This hurricane was the largest Atlantic hurricane that has ever been recorded with winds spanning 1,100 miles. Estimates of the damage have nearly reached $75 billion which marks it as the second costliest hurricane in the Atlantic Ocean with only Hurricane Katrina causing more monetary damage. In the seven different countries that were…
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What is the Toyota i-Road?



At the 2013 Geneva Motor Show, Toyota revealed the i-Road concept car, reiterating its dedication to battery-powered electric mobility. This new personal mobility vehicle concept is designed for driving in the city. Let's take a more in-depth look at what the Toyota i-Road is.


Details about the i-Road

The i-Road is basically an enclosed motorcycle with 3 wheels, which makes it safer. It's completely powered by a lithium-ion battery, which means it doesn't release carbon emissions and it can travel as far as 30 miles on one charge. The vehicle isn't…
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Toyota Continues with their Green Thumb by Pledging Water Conservation

Toyota has long been known as being an environmentally-friendly brand. They are continuing with their environmental stewardship by partnering with the Wyland Foundation to help promote the importance of conserving natural resources and sustainable living. This partnership is the second year the two have gotten together to launch the Annual National Water Conservation Challenge.

Wyland Foundation

The Wyland Foundation was founded and named for the renowned marine artist Wyland in 1993. This non-profit organization works to promote, preserve and protect the world's marine life, waterways and oceans. They have worked with more than one million children since its beginnings…
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Toyota at the Top of JD Power Dependability List

Toyota's Scion tC was named number one in JD Power's list of most popular cars among young buyers. The car's dominance in 2012 among the youth market proves not only its excellence, but the connection the brand has forged with the youth market from the beginning. 

What is JD Power?

JD Power is a global market research company that has been thriving for decades. The company caters to both consumers and businesses by providing the former the information to help them make decisions and helping the latter find out what their customers want. They do so through…
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Toyota Teams Up With NASCAR

Toyota Racing Development is joining forces with racecar giants NASCAR to create a new app. This collaboration is further evidence of the strong relationship that the two car companies have formed with each other over the years. Making this app is their way of cementing that bond, as well as providing those in the racing industry with an app that will make their jobs both easier and safer.

The Windows App

A third party was necessarily involved in this creative effort and that is Microsoft Corporation. Together, they worked to create this touch-enabled app for Windows 8. The app is…
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Make Every Second Count by Scion Showcase How Great the Brand Really Is



Make Every Second Count is a series of short videos by filmmaker Doug Pray. The director teamed up with the Scion to highlight eight different individuals who each follow their passions with earnestness and commitment. They also happen to do so using the Scion as their vehicle. Through Make Every Second Count, the viewer sees how valuable the Scion is to the great lifestyles of these people and how it can bring that same influence to their lives.

Strong but Subtle Advertising

The video series does serve as an advertisement for the Scion in many ways. Throughout each clip, we…
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