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ToyToyota, A New Toyota Brand, Launches First "Toy"

Yes, you read the headline right. Toyota has a new brand. And while it's inspired by their long-time heritage in the auto industry, it doesn't focus on auto technology, or cars...at least not in a traditional sense. Rather, Toyota's new brand is all about "toys".

A relatively new venture, ToyToyota has launched just one "toy" to date. Though, we expect more to follow suit, soon. Called "Backseat Driver" the first game…

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Toyota Donates Five Vehicles

Toyota has a long history of philanthropic efforts. They even have a dedicated Philanthropic department. So, if you think a record earthquake, tsunami and less-than-optimal supply levels are going to get in the way of their generosity...Think again!

Toyota's latest philanthropic effort is in conjunction with the Today Show's "Lend a Hand" series. The Japanese automaker has in fact participated in the series for the past two years, donating a Toyota Sienna…

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