• Toyota

412 South Broadway
Directions Salem, NH 03079

  • Sales & Service: (888) 542-9795

The Number OneRated Dealership in New Hampshire*


Toyota Yaris Claims a Space on Forbes' List: 10 Cars that Will Make it Past 200,000 Miles

What's compact, has an MSRP starting at $12,855, reliable, and is named by Forbes on their exclusive list of 10 Cars that Will Make it Past 200,000 Miles? The Toyota Yaris.

According to Forbes.com, what you might not know about the Yaris is that predicted reliability for new models is expected to be 65 percent above average.1. In addition, the vehicle gets better than average gas mileage with 29 mpg city/36 mpg hwy and smaller than average turning diameter.

The Toyota Yaris is safe too. US News says, "One of the Yaris' greatest strengths…

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Toyota Developing Magnesium Batteries as an Alternative to Lithium

It seems like automakers and consumers alike are on the elusive quest for a better way to power electric cars. Well, that quest is getting a little less equivocal. Toyota Motor Co., the largest seller of hybrid vehicles worldwide is working on developing a magnesium battery that holds twice the energy of lithium-ion cells. And, according to Jeffrey Makarewiez, the engineer managing the U.S. project, the work in Ann Arbor complements other future electric-power chemistries at Toyota labs in Japan.

"Going from nickel-metal hydride to lithium ion, you essentially double energy capacity," Makareweiz says. "Lithium ion theoretically, under ideal…

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Toyota, Lexus, Scion Earn 8 'Top Safety Pick' Awards

Press Release

Dec. 22, 2010 -- The Insurance Institute for Highway Safety (IIHS) today announced that eight Toyota, Lexus and Scion vehicles were among 66 winners of Top Safety Pick awards for 2011.
Responding to the announcement, Toyota said it "is pleased to have received eight IIHS Top Safety Picks for 2011, which we believe is reflective of our ongoing commitment to developing safe and reliable vehicles for our customers."
The eight winners are: Toyota Avalon, Corolla, Highlander, Sienna and Venza; Lexus RX, and Scion tC and xB.  Only two automakers had more winners: Hyundai/Kia and Volkswagen/Audi each had…
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Toyota Earns Number One Spot as Most Considered Brand by Kelley Blue Book

Press Release

TORRANCE, Calif., Dec. 13, 2010 -  Toyota returned to the top spot in the latest Kelley Blue Book www.kbb.com Q3 2010 Market Intelligence Brand Watch(tm) study as the most considered auto brand overall among new-car shoppers.   Toyota sat atop the Market Intelligence Brand Watch Study from its inception in 2007 through the third-quarter of 2009. After placing second for the past three quarters Toyota has regained its number one perch for the third-quarter of 2010.
Toyota also took top honors as the most considered brand in the non-luxury sedan/coupe/hatchback and non luxury SUV/CUV…
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